Mobble News July 2025

This month we held an awesome webinar with our mates at Farmbot. Founded in Australia and having recently launched in the USA (known there as Ranchbot), Farmbot is the go-to remote water monitoring system helping livestock farmers manage one of their most precious resources.
If you missed the live session and want to receive the video recording, email hello@mobble.io and we'll send it to you.

New Case Study - Meet Natalie Engel - QLD Beef Producer 🆕

Based just outside of Rolleston in QLD, Natalie Engle is a cattle farmer and early ag tech adopter. Along with being one of the first 50 paid subscribers to Mobble, Natlie utilises PairTree, CIBO Labs and Gallagher systems at her property.Natalie’s ability to innovate, focus on data and pivot when conditions demand it is admirable and has helped her successfully navigate the farm through the 2019 droughts that “broke a lot of families’. We loved chatting with Natalie about the way she operates her farm - read this case study in full here.


Mobble + Farmbot Webinar and Demonstration 💻

Farmbot's Tess O'Hagan and I held a live webinar and demonstration this morning. We're such big fans of what Farmbot are doing with remote water monitoring, and with an integration between our two companies in the pipeline, it was a great opportunity to talk about how purpose-built technology can really make an impact on farms. Watch the recording of this morning's session here.

We've just finished up our EOFY 20% discount, but are extending it to you until midnight tomorrow - new sales + upgrades only 🎉

As a Mobble News recipient, we’re extending this offer to you for 24 hours only ⏳

If you’re looking to sign up to Mobble as a paid subscriber, or upgrade your existing plan, we’ll honour our 20% off until midnight on Wednesday 2 July.
Simply hit reply and we’ll get this underway for you.



Free tool: Cattle Gestation Calculator 🐄
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We’re starting to roll out some simple, free tools to make farm life a little easier, kicking off with our Cattle Gestation Calculator. Just enter a joining date to see when your cows are due, with timing adjusted based on breed.It’s free, and you can bookmark it or save it to your phone’s home screen for quick access-iPhone: Share icon > Add to Home Screen-Android: 3 dots > Add to Home Screen).

Give it a go here when you put the bulls out and look out for more tools coming your way.


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Thrive Accelerator - What a cohort!! 💪🏻

We were thrilled to be selected to be part of the Thrive AgriFood Accelerator earlier in the year. Last week I joined emerging agrifood and tech businesses really leading the way with innovative solutions for farmers and consumers. We’re honoured to be part of a cohort that includes AirAgri, BioScout, Forte Biotech, Froff, IIF, Kisui Tech, MaxSil, Sophie’s Bionutrients and WasteX.

Heading to the Australian Wool & Sheep Show? Come say hi 🔍



We’ll be set up with a site at the Australian Sheep & Wool Show in Bendigo (July 19–21), and we’d love to see you there. It’s always a great chance to catch up with farmers, chat all things Mobble and share what we’ve been working on. So if you’re heading along, come find us and say g’day.



What's Next 🚀

In mid-July, we’re flying the whole (100% remote) Mobble team into Melbourne for our half-year catch-up. We're coming from three states and three countries to get in a room together and make sure we’re continuing to build the best app for livestock and farming operators.

A big focus this time around is bringing everything back to the farmer experience - so if there’s something we can improve or simplify, I’d love to hear it. Just hit reply to this email and let me know.

Onwards and upwards,
Jock

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