September 13, 2021

Mobble News - Springtime is when Mobble comes into its own

With Jock Lawrence

Springtime is here, and what that means for Mobble is record-breaking app usage and value-adding to farmers. With lambs and calves on the ground and farmers stocking up to take advantage of the spring feed - Mobble comes into its own. Mobble News:

  • Mobble breaks into new territory now helping manage over 3.3 Million Stock Units 🐑🐮
  • There’s still time to submit the Mobbler Survey 2021 🤠
  • Future-focused technical work 🔨
  • Better purchase summaries for traders, and natural increase summaries for breeders 📈
  • Localising Mobble for New Zealand 🎉

Building up Mobble for the future

At the moment, our developers are doing some great foundational work to improve the quality and reliability of the app, but also to make future features possible. The work we’re doing right now will enable us to do some cool stuff such as stocking rate graphs, live inventories, open gates and better reporting.

Our livestock reporting also has a fancy new date picker in the web-app. Mobblers can check it out here.

Livestock reconciliation in Mobble.

Looking to add further value to NZ farmers

Every week, we have more and more Mobblers signing up from New Zealand, and one thing we hear from NZ farmers is the need for a more localised experience. Things like using local stocking units in the app, paying for a Mobble subscription with NZD, and homegrown customer support. This feedback is why we’ve decided to hire our first NZ based Farm Success Mobbler starting in October. Exciting times for Mobble in NZ, more to come next month 👍

What’s next?

We're currently working on better Purchase summaries for traders, and better Natural Increase summaries for livestock breeders - which will round out our reporting on livestock numbers!

We're also in the process of understanding how we can improve the Chemical Inventory - it’s been a pain point for some users, and we’re keen to hear your feedback on how we can improve it at

Thanks for tuning in,

Jock Lawrence (Chief Mobbler)

p.s. If you want to continue to follow our story, feel free to follow us on Facebook, Instagram and Twitter for more regular updates. 🤠

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