Mobble's Story

In late 2018, Jock and his father were attempting to digitise their farm records at Brantwood, their sheep property in Victoria, Australia . The farming software they trialled was either too clunky, over-complicated or angled towards other styles of farming.

In a bid to find the most suitable software, Jock started Mobble. The idea was simple: create a livestock farm management software that strips back complications and puts a focus on connection and simplicity - by farmers for farmers.

Mobble is now used by more than 2,600 farmers globally, on more than 2,000 sheep, cattle, deer, goat, and pig properties, helping them streamline their farm and livestock management, record keeping and communication.

Jock Lawrence and his father
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Mobble's Team

Jock Lawrence Chief Mobbler

Jock Lawrence

Chief Mobbler

Fergus McAlpin Dev Mobbler

Fergus McAlpin

Head of Engineering Mobbler

Melanie Brown Farm Success Mobbler

Melanie Brown

Head of CX Mobbler (VIC)

Kenta Nakazaki Engineer at Mobble

Kenta Nakazaki

Engineer Mobbler

Carly Fabris Farmer Success NZ at Mobble

Carly Fabris

Farmer Success Mobbler (NSW)

Carly Fabris Farmer Success NZ at Mobble

Amie Lange

Farmer Success Mobbler (QLD)

Sameera Engineer at Mobble

Sameera Perera

Engineer Mobbler

Gill Deed Communications at Mobble

Lochlan McBride

Engineer Mobbler

Jack Hurley Technical Mobbler

Madeleine Gasparinatos

Communications Mobbler

Katie McCabe NZ Business Development Mobbler

Katie McCabe

NZ Business Development Mobbler

Jack Hurley Technical Mobbler

Jack Hurley

Technical Mobbler

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A word from Jock

Thank you for taking the time to view our product Mobble. With your help, we are making farmers lives easier and more successful around the world.

We are always looking to improve by listening to our customers and farmers alike, so please get in touch, my details are at the bottom of the page.

I'm from a family-farm near Avenel VIC and this is where the idea, the drive and the vision for Mobble was born.
Read more here, to explore the origins and the people. You can also keep updated with Ag tech and Mobble development by joining our email list.

Signing off,
Jock and the Mobble team

Jock Lawrence from Mobble

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Mobble brochure
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Contact the Mobble team at [email protected]
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PH  +61 481 614 546

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