March 4, 2019

There is a huge bias in livestock software

A bias that favours high-touch farms with large stocking rates and leaves extensive or remote livestock producers in the dust.

Instead of narrowing the gap, current trends in AgTech are leaving remote producers in the dust

Early in 2018, Dad and I were looking for the right software to accommodate our broad-acre farm.

No luck.

The software we trialed was either too complicated, too clunky or strictly angled towards intensive farming.


The norm of farm management software favoring intensive farming is an unfair problem. A problem that has recently become a huge part of my life.

In mid-2018 I founded my first company, Mobble, building farm management software to cater all extensive livestock farming in Australia and beyond. The aim of the software is to make trace-ability, compliance and increased productivity possible for those who have been previously AgTech deprived.

We quietly released this product 2-months ago with an overwhelming uptake. Right now, we are looking for guidance and funding to make sure this product benefits our meat & livestock industry to its maximum capacity.

A positive change

This is a change in agricultural technology, built to be inclusive, and giving new tools and innovation to those who have been originally forgotten.

Help us out, give us feedback, let others know, and trial Mobble on your farm.

Signing off,

Jock Lawrence

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