In my end of year message last year I said that 2021 was going to be ‘a big one for agriculture’, and it didn’t disappoint! With commodity prices high combined with good rain for the majority of Mobblers (sometimes too much), the year ended with smiles and a reason to celebrate!
For Mobble, 2021 was a year of growth on many levels. Whether you became a Mobble farmer (Mobbler), a friend of the company, a mentor, or just looked us up to see what we’re all about, thanks for being part of our evolving story. It’s you that has got us to where we are today.
Mobblers were busy making the most of the season in 2021, recording more than 300 metres of rainfall, 66,600 mob moves and $120 million in livestock sales. We ended the year with over 1000 farmers improving their farm records with Mobble, helping manage close to 4,000,000 livestock units. More than double what it was this time last year.
As we stand, we are proudly a small, farmer-owned start-up and we are grateful beyond words when you choose us to help manage your farms. In 2022, we will continue doing what we do best by keeping a laser focus on listening and acting on farmer feedback to ultimately make Mobblers lives easier and more successful.
So from my farming family to you and yours, all the best for the year ahead. May it be filled with excellent yields, timely rains, healthy livestock and fantastic adventures — and may you never again need to worry about your top pocket notebook going through the washing machine.
Onwards & upwards,
Jock Lawrence (Chief Mobbler)
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