December 21, 2022

2022. What a year!

For us here at Mobble, 2022 has been a year of action. It feels great to come good on highly requested product features and demonstrate to our Mobblers that their feedback has tangible outcomes.

Here’s to making more good stuff happen in 2023.

Mobbler Activity

Almost 2,000 Mobblers were busy making it happen this year. Here’s what they’ve been up to with the app:

  • 450 metres of rainfall recorded 🌧️
  • 140,000 mobs moved or shifted 🐑
  • $250 million dollars in livestock sold 💰
  • 7 million stock units under management 🐮
  • 4.1 million hectares under management 🤠

It’s amazing to see so many farmers getting value from Mobble and reaping the benefits of using the app day-to-day. We’re excited to continue helping more farmers digitise their records into 2023.

2022 Product Advancements

We’re all about putting farmer-feedback first - and we’re stoked with the leaps and bounds we’ve made this year to release highly requested features. Here’s a round up of our top product improvements for 2022:

Our amazing team

As we stand, we are proudly a small, farmer-owned start-up and we are grateful beyond words when you choose us to help manage your farms. But none of this is possible without the people behind the scenes who make Mobble, Mobble.

Along with the Mobble faithful, this year we’ve seen a number of new faces join our team to strengthen our ability to support Mobblers, take on their feedback, and continue to improve the product into 2023. Learn more about our team here.

What’s next for 2023?

If 2022 was the year of action for Mobble, then 2023 will be the year of connection. Heading into the new year, we’re putting a big focus on connecting Mobble data to the people that need it. Think more integrations and getting more important players involved with Mobble - from Farm Advisors, Stock Agents and Accountants.

On top of that, we’ll be prioritising farmer feedback to inform our development decisions (as always). Stay tuned for our most highly requested feature release in 2023. Got any ideas (big or small) please feel free to send them through! 

From my farming family to you and yours, all the best for the year ahead. May it be filled with excellent yields, timely rains, healthy livestock and fantastic adventures — and may you never again need to worry about your top pocket notebook going through the washing machine.

Onwards & upwards,

Jock Lawrence

p.s. There's a 35% discount for new Mobblers on all subscriptions if you get in before Christmas - reply to to find out more 👍

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